PROJECT: “PLAY LIKE A GIRL”
PLATFORMS: YOUTUBE, IGTV
FULL EPISODES: WATCH HERE ︎
TALENT: TYLER CAMERON, DYLAN BARBOUR, CHRISSY COSTANZA, SHANNON WILLIAMS, IITSAD
FEATURE: “THE BEST ESPORTS ADVERTISING CAMPAIGNS OF 2020” - ESPORTS INSIDER

Spearheading content series “Play Like A Girl”, which features a mix of gamers and creatives to get to know each other while casually playing a game of choice. Working directly with Gen.G pro players, content creators, rappers, musicians, and more. Booking talent, preparing content brief, directing talent during filming, working closely with video edits, and distributing assets to post on social platforms.




PROJECT:

ICY BABY FOUNDATION X GEN.G


WHEN: MAY 2021
TALENT: SAWEETIE, SAV PALACIO, TRICIAISABIRDY, XMIRAMIRA

IN CONJUNCTION WITH AAPI HERITAGE MONTH, WORKED CLOSELY WITH THE ICY BABY FOUNDATION TEAM TO ACTIVATE SAWEETIE IN THE GAMING SPACE VIA TWITTER SPACES PANEL AND UNIQUE PROGRAMMING TO LAUNCH SAWEETIE’S TWITCH CHANNEL.

IN PARTNERSHIP WITH TWITTER, LAUNCHED GEN.G AND SAWEETIE’S FIRST EVER TWITTER SPACES FEATURING AAPI LEADERS AND ENTREPRENEURS IN THE CREATIVE SPACE, HOSTED BY HEAD OF TWITTER GAMING RISHI CHADHA.

COORDINATED WITH TALENT AND PRODUCTION TO CREATE 3 DAYS OF STREAMING: COOKING, BEAUTY, AND GAMING.