PROJECT: SOCIAL AND IN-STORE VIDEOS
Created 100’s of videos (tutorials, web stories, campaigns, and in-store content) with models and influencers.
Story boarded, directed talent, and wrote copy for videos, while keeping content trendy and on brand.
PROJECT:
RILEY ROSE HOMECOMING
WHEN: SEPTEMBER 2019
TALENT: SNITCHERY, GABRIEL ZAMORA, BRI HALL, LOEYBUG, NIKITA DRAGUN
CONCEPTED AND PRODUCED RILEY ROSE’S FIRST LARGE-SCALE SOCIAL + INFLUENCER ACTIVATION. DIRECTED TOP BEAUTY INFLUENCERS (12M+ REACH) FOR SOCIAL HOMECOMING CONTEST TO BECOME HOCO QUEEN (70K+ ENGAGEMENT VOTES). GIFTED BRANDED BOXES TO MACRO INFLUENCERS, HOSTED CONTESTS IN STORE AND ON SOCIAL TO ATTEND THE EVENT. PRODUCED HOMECOMING EVENT WITH NIKITA AS EVENT HOST, AND WORKED CLOSELY WITH TOP 4 BRANDS TO ACTIVATE IN EVENT.
PROJECT:
FESTIVAL LOOKS WITH ISABEL BEDOYA
WHEN: MARCH 2019
TALENT: ISABEL BEDOYA
CONCEPTED, BOOKED TALENT, AND PRODUCED INFLUENCER EVENT FOR “FESTIVAL LOOKS” WITH ISABEL BEDOYA. WORKED DIRECTLY WITH BUYERS AND MERCHANDISERS TO CREATE LOOKS FEATURING BRAND BUY INS FOR TOP-PERFORMING TOWERS IN STORE. DIRECTED IN-HOUSE VIDEO SHOOTS WITH ISABEL FOR SOCIAL CHANNELS AND COORDINATED INFLUENCER EVENT (COMBINED 15M+ IMPRESSIONS).
PROJECT:
BEAUTY BOX BY RILEY ROSE
WHEN: OCTOBER 2018
LAUNCHED THE FIRST EVER BEAUTY BOX BY RILEY ROSE IN PARTNERSHIP WITH GIRLS INC. FOR INTERNATIONAL DAY OF THE GIRL. COLLABORATED WITH 150+ INFLUENCERS FOR ONLINE + IN STORE ACTIVATIONS. ORGANIZED 5 NATIONAL GIRLS INC. CHAPTER EVENTS - BOOKED FEMALE BRAND FOUNDERS/CEOS TO SPEAK TO, MOTIVATE, AND INSPIRE.
PROJECT:
MEET & GREET - LAURDIY
WHEN: AUGUST 2019
TALENT: LAURDIY
EXCLUSIVELY CARRIED LAURDIY’S STATIONERY IN STORES AND TEAMED UP WITH TALENT FOR IN-STORE MEET AND GREET.
