vivalastina

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	<title>vivalastina</title>
	<link>https://vivalastina.com</link>
	<description>vivalastina</description>
	<pubDate>Fri, 11 Feb 2022 19:01:49 +0000</pubDate>
	<generator>https://vivalastina.com</generator>
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		<title>UNDER CONSTRUCTION</title>
				
		<link>https://vivalastina.com/UNDER-CONSTRUCTION</link>

		<pubDate>Fri, 11 Feb 2022 19:01:49 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

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		<description>COMINGSOON.GG</description>
		
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		<title>Desktop</title>
				
		<link>https://vivalastina.com/Desktop</link>

		<pubDate>Mon, 31 Aug 2020 16:54:05 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

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		<title>about</title>
				
		<link>https://vivalastina.com/about</link>

		<pubDate>Thu, 05 Aug 2021 22:22:27 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

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	ABOUT

Hi! I’m Christina Kim&#38;nbsp;︎Raised in Palm Springs and based in Los Angeles, I’m a Digital Brand Strategist and Content Creator who can produce anything from flat lays to influencer campaigns and gaming activations.
Starting as a social media coordinator at a tiny online boutique back in 2015, I’ve grown in tandem with the fashion/beauty/digital industry (mostly because I *personally* have an unhealthy obsession with it, but that’s another story for another time). I love working with new talent and dope brands to tell a story, connect good people with one another, and make some double tap-worthy magic.
Aside from creating badass digital strategies, I throw hip hop parties, am constantly searching for the best pizza in LA, and spending way too much time on TikTok.
If you’ve made it this far, congratulations + feel free to turn this URL into an IRL friendship:&#38;nbsp;︎&#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/3a83f76567a309ab6bdef0be954163bd4720dc9a3d78a649f2911da386cf27c1/sqVIVA.gif" data-mid="115510836" border="0" data-scale="35" data-no-zoom src="https://freight.cargo.site/w/640/i/3a83f76567a309ab6bdef0be954163bd4720dc9a3d78a649f2911da386cf27c1/sqVIVA.gif" /&#62;
LINKEDIN
INSTAGRAM
TIKTOK
JUSTFRIENDS
	
EXPERIENCE

GEN.G ESPORTS
Senior Director of Brand Marketing
AUG 2021 - PRESENT
Director of Brand
OCT 2019 - AUG 2021

FOREVER 21Head of Social &#38;amp; Influencer Marketing
NOV 2018 - OCT 2019

RILEY ROSEHead of Social &#38;amp; Influencer Marketing
NOV 2018 - OCT 2019Social Media &#38;amp; Influencer Manager
MAR 2018 - NOV 2018
Social Media Coordinator
SEP 2017 - MAR 2018

FOODBEASTFreelance Writer &#38;amp; Host
JULY 2016 - PRESENT
LOVE CULTURE/DEBSHOPS
Social Media &#38;amp; Influencer RelationsJUNE 2015 - AUG 2017

EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA
Master of Arts (M.A.), Secondary Education and TeachingTeaching Credentials, English Focus
SEPT 2014 - JUNE 2016

UCLA
Bachelor of Arts, English Language and Literature
Film, Television, and Digital Minor
SEPT 2010 - JUNE 2014

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	<item>
		<title>F21xHONDA</title>
				
		<link>https://vivalastina.com/F21xHONDA</link>

		<pubDate>Wed, 28 Jul 2021 23:58:18 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

		<guid isPermaLink="true">https://vivalastina.com/F21xHONDA</guid>

		<description>PROJECT: 
FOREVER 21 X HONDA
WHEN: FEBRUARY 2019
TALENT: 21 SAVAGE, JUSTINE BITICON

INFLUENCER SEEDING, SOCIAL CONTENT CREATION,&#38;nbsp;CO-BRANDED SOCIAL CONTEST WITH HONDA, “DROP THE PIN” HIGH-TRAFFIC IN STORE CONTEST
&#38;nbsp; &#38;nbsp; 
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
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		<title>F21xIWD</title>
				
		<link>https://vivalastina.com/F21xIWD</link>

		<pubDate>Thu, 29 Jul 2021 04:54:30 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

		<guid isPermaLink="true">https://vivalastina.com/F21xIWD</guid>

		<description>PROJECT: 
FOREVER 21 X INTERNATIONAL WOMEN’S DAY
WHEN: FEBRUARY 2019
TALENT: NATTI NATASHA, ARI LENNOX, YUMI AOKI, BIA

COORDINATING #FOREVERFEMALE CAMPAIGN WITH #F21XMUSIC, DESIGNED SOCIAL + SITE CAMPAIGN CREATIVE, LED PARTNERED SOCIAL CONTEST WITH AFTERPAY, SOCIAL CONTENT WITH TALENT AT #FOREVERFEMALE EVENT FT. ARTIST PERFORMANCES + INFLUENCERS

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/cf0170cfeefc2e3011b508e133f56aef4c2bd064f66d0c3b2afe13eda37a7d2d/unnamed-2.gif" data-mid="114930203" border="0"  src="https://freight.cargo.site/w/270/i/cf0170cfeefc2e3011b508e133f56aef4c2bd064f66d0c3b2afe13eda37a7d2d/unnamed-2.gif" /&#62;
&#60;img width="502" height="501" width_o="502" height_o="501" data-src="https://freight.cargo.site/t/original/i/34df4f55942f8a58e3bcf82e9dcb8c762e2824d91d6291b14346370432af2313/unnamed-1.png" data-mid="114930556" border="0"  src="https://freight.cargo.site/w/502/i/34df4f55942f8a58e3bcf82e9dcb8c762e2824d91d6291b14346370432af2313/unnamed-1.png" /&#62;
&#60;img width="341" height="512" width_o="341" height_o="512" data-src="https://freight.cargo.site/t/original/i/58885fbb58843787e82a883c57ea798728dd1d1945286d1486f8fc24c91a777c/unnamed-1.jpg" data-mid="114930560" border="0"  src="https://freight.cargo.site/w/341/i/58885fbb58843787e82a883c57ea798728dd1d1945286d1486f8fc24c91a777c/unnamed-1.jpg" /&#62;
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		<title>F21xUSPS</title>
				
		<link>https://vivalastina.com/F21xUSPS</link>

		<pubDate>Thu, 29 Jul 2021 05:16:52 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

		<guid isPermaLink="true">https://vivalastina.com/F21xUSPS</guid>

		<description>PROJECT: 
FOREVER 21 X USPSWHEN: MARCH 2019

INFLUENCER SEEDING, SOCIAL CONTENT CREATION + ROLL OUT STRATEGY, ORGANIC VIRAL SOCIAL MOMENT - STARTING WITH @LILNASX’S TWEET

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
&#60;img width="448" height="512" width_o="448" height_o="512" data-src="https://freight.cargo.site/t/original/i/3d1cb0f5fd89af16d83fab60808fa3d786959018aeb8a0dfdc322f7df9d44746/unnamed-2.png" data-mid="114930979" border="0"  src="https://freight.cargo.site/w/448/i/3d1cb0f5fd89af16d83fab60808fa3d786959018aeb8a0dfdc322f7df9d44746/unnamed-2.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/4411cf0c44949ba33fd1abf793a55855b87ffc85100d67c61fed325a0b2422d4/unnamed-2.jpg" data-mid="114930977" border="0"  src="https://freight.cargo.site/w/512/i/4411cf0c44949ba33fd1abf793a55855b87ffc85100d67c61fed325a0b2422d4/unnamed-2.jpg" /&#62;
&#60;img width="406" height="512" width_o="406" height_o="512" data-src="https://freight.cargo.site/t/original/i/9b15ee2e5ad2acc5f9e7bad628f9342df7da6be5ffde9b1b8aa98a3ecf332812/unnamed-3.jpg" data-mid="114930981" border="0"  src="https://freight.cargo.site/w/406/i/9b15ee2e5ad2acc5f9e7bad628f9342df7da6be5ffde9b1b8aa98a3ecf332812/unnamed-3.jpg" /&#62;
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		<title>F21xPEPSI</title>
				
		<link>https://vivalastina.com/F21xPEPSI</link>

		<pubDate>Thu, 29 Jul 2021 05:26:50 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

		<guid isPermaLink="true">https://vivalastina.com/F21xPEPSI</guid>

		<description>PROJECT: 
FOREVER 21 X PEPSI
WHEN: APRIL 2019
TALENT: ALISON WONDERLAND

COORDINATING SOCIAL WITH ALISON WONDERLAND, INFLUENCER SEEDING, DIRECTING IN-STUDIO TRY-ON HAULS FOR SOCIAL, CONTENT STRATEGY FOR LAUNCH EVENT,


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/d986f2e6151c3180246beb71751df9a8ef1d5058863ab002ee6f910169667314/giphy-3.gif" data-mid="114931182" border="0"  src="https://freight.cargo.site/w/270/i/d986f2e6151c3180246beb71751df9a8ef1d5058863ab002ee6f910169667314/giphy-3.gif" /&#62;
&#60;img width="573" height="595" width_o="573" height_o="595" data-src="https://freight.cargo.site/t/original/i/fc287b48b6c6324a7fd20c354730d430c3f5ebb8b0578a1a5cf5eaf2c1823c6d/Screen-Shot-2019-04-30-at-4.29.32-PM.png" data-mid="114931183" border="0"  src="https://freight.cargo.site/w/573/i/fc287b48b6c6324a7fd20c354730d430c3f5ebb8b0578a1a5cf5eaf2c1823c6d/Screen-Shot-2019-04-30-at-4.29.32-PM.png" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/d3c81c3cd23cb7b73fea6317544f8eb94dae6620caf51be81888583bed57c345/giphy-5.gif" data-mid="114931184" border="0"  src="https://freight.cargo.site/w/270/i/d3c81c3cd23cb7b73fea6317544f8eb94dae6620caf51be81888583bed57c345/giphy-5.gif" /&#62;
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		<title>F21xCHEETOS</title>
				
		<link>https://vivalastina.com/F21xCHEETOS</link>

		<pubDate>Thu, 05 Aug 2021 05:40:15 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

		<guid isPermaLink="true">https://vivalastina.com/F21xCHEETOS</guid>

		<description>PROJECT: 
FOREVER 21 X CHEETOSWHEN: JUNE 2019
TALENT: JENNY69, NAVAROSE

INFLUENCER SEEDING TO TALENT ACROSS ALL COMMUNITIES (BEAUTY, ASMR, FOODIES, LATINX), SOCIAL CONTENT CREATION + ROLL OUT STRATEGY, ORGANIC VIRAL SOCIAL VOICE FOR TWITTER AND IG STORIES. COLLECTION SOLD OUT WITHIN 24 HOURS, WITH SALES ATTRIBUTED TO SOCIAL.


&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp;
&#60;img width="263" height="261" width_o="263" height_o="261" data-src="https://freight.cargo.site/t/original/i/536f08b7799f29920456f3f7810e7f856dfc931020a9c5ffc1b00e5068a21e02/unnamed-1.png" data-mid="115447367" border="0"  src="https://freight.cargo.site/w/263/i/536f08b7799f29920456f3f7810e7f856dfc931020a9c5ffc1b00e5068a21e02/unnamed-1.png" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/7b0b8f6ec42d7cc802b2f6923ba0ec04fb365778f0884cdbdc04ed2865d0f956/unnamed.gif" data-mid="115447096" border="0"  src="https://freight.cargo.site/w/270/i/7b0b8f6ec42d7cc802b2f6923ba0ec04fb365778f0884cdbdc04ed2865d0f956/unnamed.gif" /&#62;
&#60;img width="512" height="508" width_o="512" height_o="508" data-src="https://freight.cargo.site/t/original/i/58486cb1dbbd31a1e0926b3f8a9252dfe91b3afb33ee2ff9e5eb80147c6ae29b/unnamed-2.png" data-mid="115447369" border="0"  src="https://freight.cargo.site/w/512/i/58486cb1dbbd31a1e0926b3f8a9252dfe91b3afb33ee2ff9e5eb80147c6ae29b/unnamed-2.png" /&#62;
</description>
		
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	<item>
		<title>F21xBABYPHAT</title>
				
		<link>https://vivalastina.com/F21xBABYPHAT</link>

		<pubDate>Thu, 05 Aug 2021 05:40:19 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

		<guid isPermaLink="true">https://vivalastina.com/F21xBABYPHAT</guid>

		<description>PROJECT: 
FOREVER 21 X BABY PHAT
WHEN: JUNE 2019
TALENT: RENNI RUCCI, KELLIE SWEET, SAWEETIE

CONCEPTING TEASER SOCIAL CONTENT STRATEGY, RESULTING IN ORGANIC VIRAL TWEETS, INFLUENCER SEEDING WITH TOP FEATURED IN SAWEETIE’S “MY TYPE” MUSIC VIDEO. COLLECTION SOLD OUT OVERNIGHT WITH STRATEGIC SOCIAL-DRIVEN “LEAK” - ONE OF THE HIGHEST TRAFFIC MOMENTS FOR A COLLECTION LAUNCH EVER.&#38;nbsp;


&#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="750" height="905" width_o="750" height_o="905" data-src="https://freight.cargo.site/t/original/i/24fe84dd2645f08ef047c983fc62b498c48176d1bd080c324644a33e66636cf5/unnamed.jpg" data-mid="115447790" border="0"  src="https://freight.cargo.site/w/750/i/24fe84dd2645f08ef047c983fc62b498c48176d1bd080c324644a33e66636cf5/unnamed.jpg" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/52795514d6f6ad004e814c95c70e0884a284b12e97859001c60597331cb868cb/unnamed-2.gif" data-mid="115447789" border="0"  src="https://freight.cargo.site/w/270/i/52795514d6f6ad004e814c95c70e0884a284b12e97859001c60597331cb868cb/unnamed-2.gif" /&#62;
&#60;img width="497" height="590" width_o="497" height_o="590" data-src="https://freight.cargo.site/t/original/i/7dfd7e56be92e0c77f61190995cf05da33b3b289a2f751c92468368a9df96c0b/Screen-Shot-2021-08-04-at-11.12.03-PM.png" data-mid="115447877" border="0"  src="https://freight.cargo.site/w/497/i/7dfd7e56be92e0c77f61190995cf05da33b3b289a2f751c92468368a9df96c0b/Screen-Shot-2021-08-04-at-11.12.03-PM.png" /&#62;
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	<item>
		<title>F21xK-SWISS</title>
				
		<link>https://vivalastina.com/F21xK-SWISS</link>

		<pubDate>Thu, 05 Aug 2021 06:14:13 +0000</pubDate>

		<dc:creator>vivalastina</dc:creator>

		<guid isPermaLink="true">https://vivalastina.com/F21xK-SWISS</guid>

		<description>PROJECT: 
FOREVER 21 X K-SWISSWHEN: AUGUST 2019
TALENT: CERAADI, MICHAEL BRUN, LIANNE V

HOSTED AN OPEN TALENT COMPETITION ON SOCIAL TO BE PART OF THE “CLASS OF 3000” PHOTOSHOOT, DRIVEN BY FOLLOWER VOTES AND ENGAGEMENT FOR “SUPERLATIVES” CONTEST ENTRIES. SEEDING TO TALENT (CERAADI, LIANEV, MICHAEL BRUN), SOCIAL CONTENT CREATION + ROLL OUT STRATEGY.
&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="435" height="590" width_o="435" height_o="590" data-src="https://freight.cargo.site/t/original/i/7b4256207643646acc809e7c9e24db4df8f11ab8e2202c72a31e5ac49657833e/Screen-Shot-2021-08-04-at-11.19.37-PM.png" data-mid="115448090" border="0"  src="https://freight.cargo.site/w/435/i/7b4256207643646acc809e7c9e24db4df8f11ab8e2202c72a31e5ac49657833e/Screen-Shot-2021-08-04-at-11.19.37-PM.png" /&#62;
&#60;img width="954" height="1190" width_o="954" height_o="1190" data-src="https://freight.cargo.site/t/original/i/fb8abdbeea65e84f55ffae0295e3cb6fd69293ebfd5f0500180c839b7de8e78a/Screen-Shot-2019-10-28-at-4.23.25-PM.png" data-mid="115448129" border="0"  src="https://freight.cargo.site/w/954/i/fb8abdbeea65e84f55ffae0295e3cb6fd69293ebfd5f0500180c839b7de8e78a/Screen-Shot-2019-10-28-at-4.23.25-PM.png" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/8aedb9dbb2925180af3ce3487c92db4e79c3dd8859f0c740bc6283e100865f25/giphy-5.gif" data-mid="115448084" border="0"  src="https://freight.cargo.site/w/270/i/8aedb9dbb2925180af3ce3487c92db4e79c3dd8859f0c740bc6283e100865f25/giphy-5.gif" /&#62;
</description>
		
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